Krispy Kreme desired to create Social Media excitement around the opening of their new flagship store in New York City, specifically in Times Square. As the senior art director on the team, I executed the initial social media assets. We held a photoshoot with the iconic doughnuts in Times Square and I not only served as the Art Director for the shoot but I was also the hand model featured below.
Yes, those are my hands.
NYC Times Square
With the launch of the store opening, we worked to create variations of the image and generated animations to post on various social channels.
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Added Bonuses
We also created T-shirt designs and Snapchat filters to help with additional engagement and buzz around the opening and the additional glaze flavors that the new store would feature.
