Brain Cancer Awareness
To help with the launch of their brand new app, we created an engaging animated poster for billboard display on two of London’s busiest highways. The purpose was not only to promote the new OurBrainBank application but to raise awareness regarding glioblastoma, a type of cancer from a fast-growing and aggressive brain tumor.
The OBB app is a self-tracking tool which enables GBM patients to provide evidence-based information to their medical teams — vital when the time between visits is weeks, often months.
Evolving to Social
The client was so pleased with the result of the enormous billboards that they asked to repurpose the graphic for their social media channels.